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About Us

The finest coffee served in the least pretentious way.



It’s funny. A lot of coffee shops who take their coffee seriously also make the mistake of taking themselves too seriously. We are goodboybob, a legion of proud coffee nerds who put our heart and soul into finding, roasting, and preparing coffee with the highest standards in the world, but not acting all hoity-toity about it.

We put what some would call, and some have called, an insane amount of effort into sourcing the most interesting coffee beans in the world. Most of the rarest coffee is shipped to Asia, but through our relationships with growers and importers, we’re able to regularly feature some of these rare coffees that aren’t available anywhere else in L.A. or in the U.S. We roast everything ourselves so we it’s done just the way we like. And when we serve it to you, we won’t be pretentious weirdos about it.

Come and spend some time with us at one of our shops, like the one in Santa Monica. It’s inconveniently located down an alley with very poor signage. If you want to have a long and involved conversation about coffee origins, or our roasting process, or our almond milk (we make our own, sweetened lightly with dates and flavored with cinnamon and vanilla extract) we can totally do that. If you want to have no conversation at all (as people who have not had their coffee yet sometimes do) we will simply hand you one of the best cups of coffee you’ve ever had, let you settle into one of our extremely comfortable chairs, and that will be that.

Did we mention the food? It’s great, too.

 

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